Challenges of Creator Economy

The shift from the “company” to the “individual” is taking place globally, and people pay more attention to the "creator economy". In the meantime, however, only a few creators and huge platforms are reaping large profits. And, it has become a challenge to return profits to their many fans. Necessarily, there are two types of fans: those who have supported a group from its early stage, and those who started to follow once the group has become famous. We believe that the lack of a framework to reward fans of the former type is a significant flaw in the growth of a full-fledged creator economy.